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Mobile gambling is without doubt one of the key markets in the iGaming industry right now. Any operator worth their salt has delved into the mobile market – be their involvement through the form of a mobile site or application. At the very least operators should be developing or planning their mobile strategies regardless of which geographic market they’re targeting.
For gambling companies, mobile platforms have almost been similar to the emergence of the internet. Issues regarding formatting, engagement, retention and content have all been brought to the surface with many teams starting from scratch.
However, now iGaming firms should be looking to begin optimising their mobile performance – after all, it has provided big boosts to many of their revenues without any exorbitant effort. The publishing of the Mobile Gambling Report by Aideen Shortt (Aideen Shortt interview) signifies that rather than learning as we go, mobile operators should be at a stage where they know what works.
Nowhere is this more true than in the online casino sector where the recent launch of Microgaming’s Android Air platform marks the new era of mobile casinos – mobile casinos 2.0 if you will.
Microgaming’s latest development was released into the mobile world at the beginning of this month and went live with a large number of Microgaming powered casinos including Spin Palace and Jackpot City.
READ ENTIRE ARTICLE HERE
<a href ='http://www.jackpotcity.com/?s=aff86802'><img style='border:0px' src='http://www.referback.com/media/JPC468x60b_USD.gif' /></a>[/cp]
<a href="http://www.spinpalace.com/index.asp?s=wgs11844&a=wgsaffad0" title=""><img src="http://www.wagershare.com/affiliate_media/Banners/b7550.gif" alt=""></a>
For gambling companies, mobile platforms have almost been similar to the emergence of the internet. Issues regarding formatting, engagement, retention and content have all been brought to the surface with many teams starting from scratch.
However, now iGaming firms should be looking to begin optimising their mobile performance – after all, it has provided big boosts to many of their revenues without any exorbitant effort. The publishing of the Mobile Gambling Report by Aideen Shortt (Aideen Shortt interview) signifies that rather than learning as we go, mobile operators should be at a stage where they know what works.
Nowhere is this more true than in the online casino sector where the recent launch of Microgaming’s Android Air platform marks the new era of mobile casinos – mobile casinos 2.0 if you will.
Microgaming’s latest development was released into the mobile world at the beginning of this month and went live with a large number of Microgaming powered casinos including Spin Palace and Jackpot City.
READ ENTIRE ARTICLE HERE
<a href ='http://www.jackpotcity.com/?s=aff86802'><img style='border:0px' src='http://www.referback.com/media/JPC468x60b_USD.gif' /></a>[/cp]
<a href="http://www.spinpalace.com/index.asp?s=wgs11844&a=wgsaffad0" title=""><img src="http://www.wagershare.com/affiliate_media/Banners/b7550.gif" alt=""></a>
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