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Maine lawmakers move forward with bill targeting online sweepstakes casinos as nationwide push towards regulation continues
Maine is moving closer to shutting the door on sweepstakes-style online casinos.
A legislative committee has advanced LD 2007, a bill aimed squarely at prohibiting online sweepstakes casinos operating in the state.
If passed, the measure would block platforms that use promotional sweepstakes models to offer casino-style games without traditional gaming licenses.
Just this week, Indiana has also made steps towards banning sweepstakes casinos. For an industry already facing tightening
scrutiny across multiple states, Maine’s move adds to growing legislative momentum.
What LD 2007 Would Do
LD 2007 targets platforms that use a dual-currency sweepstakes system. These sites typically allow users to purchase virtual
coins for entertainment purposes while awarding sweepstakes entries that can be redeemed for cash prizes.
While operators argue the structure complies with sweepstakes law, critics say the model effectively replicates online
casino gambling without regulatory oversight.
Core elements of the bill include:
Prohibiting online sweepstakes casinos from operating in Maine
Targeting dual-currency systems that award redeemable prizes
Clarifying enforcement authority for state regulators
Potential civil and financial penalties for violations
The proposal reflects concerns that sweepstakes operators are circumventing Maine’s limited gaming framework.
Maine’s Existing Gambling Structure
Maine’s regulated gambling market is tightly controlled. The state permits two commercial casinos and has limited online
Sports Betting through approved operators tied to tribal entities.
Unlike states with fully legalized online casino gaming, Maine does not currently authorize broad iGaming operations.
Sweepstakes platforms have operated in this gap, marketing casino-style games to residents without state-issued gaming licenses.
Lawmakers supporting LD 2007 argue that allowing sweepstakes casinos to continue undermines the state’s
regulatory model and consumer protections.
Opponents may contend that sweepstakes sites operate under established promotional contest law and do not
technically constitute gambling under certain legal interpretations.
National Pressure on Sweepstakes Operators
Maine is not alone in scrutinizing sweepstakes casinos.
Over the past year, several states have:
Issued cease-and-desist letters
Proposed legislation targeting sweepstakes models
Opened investigations into dual-currency structures
Clarified definitions of illegal online gambling
The core issue centers on whether these platforms are promotional games or unlicensed casinos in disguise.
From an industry-insider perspective, the sweepstakes vertical has grown rapidly in states without legalized online casino gaming.
That growth has inevitably drawn regulatory attention.
Maine lawmakers move forward with bill targeting online sweepstakes casinos as nationwide push towards regulation continues
Maine is moving closer to shutting the door on sweepstakes-style online casinos.
A legislative committee has advanced LD 2007, a bill aimed squarely at prohibiting online sweepstakes casinos operating in the state.
If passed, the measure would block platforms that use promotional sweepstakes models to offer casino-style games without traditional gaming licenses.
Just this week, Indiana has also made steps towards banning sweepstakes casinos. For an industry already facing tightening
scrutiny across multiple states, Maine’s move adds to growing legislative momentum.
What LD 2007 Would Do
LD 2007 targets platforms that use a dual-currency sweepstakes system. These sites typically allow users to purchase virtual
coins for entertainment purposes while awarding sweepstakes entries that can be redeemed for cash prizes.
While operators argue the structure complies with sweepstakes law, critics say the model effectively replicates online
casino gambling without regulatory oversight.
Core elements of the bill include:
Prohibiting online sweepstakes casinos from operating in Maine
Targeting dual-currency systems that award redeemable prizes
Clarifying enforcement authority for state regulators
Potential civil and financial penalties for violations
The proposal reflects concerns that sweepstakes operators are circumventing Maine’s limited gaming framework.
Maine’s Existing Gambling Structure
Maine’s regulated gambling market is tightly controlled. The state permits two commercial casinos and has limited online
Sports Betting through approved operators tied to tribal entities.
Unlike states with fully legalized online casino gaming, Maine does not currently authorize broad iGaming operations.
Sweepstakes platforms have operated in this gap, marketing casino-style games to residents without state-issued gaming licenses.
Lawmakers supporting LD 2007 argue that allowing sweepstakes casinos to continue undermines the state’s
regulatory model and consumer protections.
Opponents may contend that sweepstakes sites operate under established promotional contest law and do not
technically constitute gambling under certain legal interpretations.
National Pressure on Sweepstakes Operators
Maine is not alone in scrutinizing sweepstakes casinos.
Over the past year, several states have:
Issued cease-and-desist letters
Proposed legislation targeting sweepstakes models
Opened investigations into dual-currency structures
Clarified definitions of illegal online gambling
The core issue centers on whether these platforms are promotional games or unlicensed casinos in disguise.
From an industry-insider perspective, the sweepstakes vertical has grown rapidly in states without legalized online casino gaming.
That growth has inevitably drawn regulatory attention.
