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International Game Technology (IGT) has signed a deal to supply Paddy Power with mobile games. Several titles, including Rainbow Riches and Monopoly Multiplier will be added to the Irish bookmaker’s existing mobile portfolio. The agreement follows recentdeals signed by IGT to provide premium slots content to Botemagico.com and Mandalay Gaming Holdings.
One month after revealing that its £8m advertising account with M&C Saatchi was under review, Ladbrokes has moved the account to US-based agency SapientNitro. According to Marketing magazine, the move is part of a £50m brand investment, and ends a four-year association with Saatchi.
MahJong Logic has signed a licence agreement for Network Media’s eGaming Affiliate Software System (EGASS). The multi-year agreement comes one month after the Isle of Man-licensed company announced a strategic partnership with HoGaming.
32Red has gained control of the 32Royal.com along with Spin32.com domain names, after the owners of the respective sites relinquished control to the Gibraltar-based operator.
The news follows 32Red’s victory over William Hill in atwo year-long High Court legal battle over trade mark infringement and an ensuing high-court injunction in February which prevented William Hill from using the 32Vegas trademark. 32Red CEO Ed Ware said: “We have had the imagination to create a distinctive and appealing brand in 32Red, and have invested millions in advertising it over nearly 10 years. We will continue to take action to protect our property and rights where necessary.
SOURCE