Google announced in late February that will make changes on its search algorithm and declared war on editorial content aggregators, not its content. The first changes have already begun to appear.
The first victim was important the new algorithm Demand Media Group, one of the most popular "farm content" in America.
According to information published on the website of Forbes publication, following a study by Experian Hitwise, traffic to the sites found that Demand Media has fewer visitors coming from Google, after having implemented the new search engine algorithm update, named "Panda".
Hitwise has sought sites accessed by users as soon as Google.com. Thus, in the first two weeks of January, 0.57% of users who left google.com entered on a site owned by Demand Media, the same level recorded at the end of February when there were changes.
In mid-April, people write to Forbes, the situation began to change after he started working at Panda integer parameters. On 16 April, only 0.34% of users who entered the site google.com leaving Demand Media, which means a decrease of 40% compared to the beginning of the year.
Some sites like Google answerbag.com even registered losses of 80%. eHow.com, best known site of Demand Media, a decrease of 29%.
Other have also recorded decreases in content of users coming from Google: Mahalo, down 78%, Associate Content Examiner.com 61% and 51%.
In a posting on its official blog, Amit Singhal and Matt Cutts, software engineer at Google, wrote that the new algorithm is designed to reduce the ranking for low-quality sites, sites that do not add value to readers and who have copied content from other sites.
"At the same time, we will improve the ranking for quality sites that have useful and relevant content for readers, as well as information arising from investigations or tests thought," he said.
"We believe that the new modified algorithm is a big step in the right direction in order to help people find better quality in their searches on Google," the official blog search engine.
The first victim was important the new algorithm Demand Media Group, one of the most popular "farm content" in America.
According to information published on the website of Forbes publication, following a study by Experian Hitwise, traffic to the sites found that Demand Media has fewer visitors coming from Google, after having implemented the new search engine algorithm update, named "Panda".
Hitwise has sought sites accessed by users as soon as Google.com. Thus, in the first two weeks of January, 0.57% of users who left google.com entered on a site owned by Demand Media, the same level recorded at the end of February when there were changes.
In mid-April, people write to Forbes, the situation began to change after he started working at Panda integer parameters. On 16 April, only 0.34% of users who entered the site google.com leaving Demand Media, which means a decrease of 40% compared to the beginning of the year.
Some sites like Google answerbag.com even registered losses of 80%. eHow.com, best known site of Demand Media, a decrease of 29%.
Other have also recorded decreases in content of users coming from Google: Mahalo, down 78%, Associate Content Examiner.com 61% and 51%.
In a posting on its official blog, Amit Singhal and Matt Cutts, software engineer at Google, wrote that the new algorithm is designed to reduce the ranking for low-quality sites, sites that do not add value to readers and who have copied content from other sites.
"At the same time, we will improve the ranking for quality sites that have useful and relevant content for readers, as well as information arising from investigations or tests thought," he said.
"We believe that the new modified algorithm is a big step in the right direction in order to help people find better quality in their searches on Google," the official blog search engine.