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- Jan 14, 2008
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This sounds like a reality football team! The players get paid more if they have more people betting on them. I am not sure how I feel about this new concept and team.
MGM-AAF DEAL RAISES EYEBROWS
But much of Monday’s talk was centered on a report regarding casino operator MGM Resorts, which has inked an exclusive wagering deal with the fledgling
Alliance of American Football (AAF), a proposed new football league that plans to kick off its inaugural 12-week season on February 9, 2019.
On Monday morning, ESPN’s Darren Rovell reported that the AAF was developing an app that would provide free streaming of its games,
onto which MGM will piggyback its wagering product, offering MGM the exclusive right to offer in-game wagering for the AAF’s first three seasons.
The plot thickens when you hear that the AAF plans to require its players to don wearable devices that track their movements in minute detail,
allowing MGM’s oddsmakers a better read on setting betting lines and potentially opening up unique in-game betting markets for which MGM will be the only show in town.
The plot thickens even more when you hear the AAF talking about how the volume of wagers placed on
individual players could affect how much that player is paid, i.e. players that generate large betting volumes could find their pay packets growing in tandem.
TV producer Charlie Ebersol, one of the principals behind the AAF, told AdAge that the new league was “not a gambling organization,”
but “because of the type of data we can create and the manner in which we can capture it,
we can provide the information faster to MGM and our end users than anyone’s ever been able to deliver it before.”
In August, MGM signed a deal with the National Basketball Association to use league-supplied data in crafting its NBA betting markets.
Financial terms weren’t disclosed, but the only exclusivity was in MGM being allowed to describe itself as the NBA’s ‘official partner,’
which left many observers questioning why MGM would splash out the alleged millions it took to secure this right.
MGM-AAF DEAL RAISES EYEBROWS
But much of Monday’s talk was centered on a report regarding casino operator MGM Resorts, which has inked an exclusive wagering deal with the fledgling
Alliance of American Football (AAF), a proposed new football league that plans to kick off its inaugural 12-week season on February 9, 2019.
On Monday morning, ESPN’s Darren Rovell reported that the AAF was developing an app that would provide free streaming of its games,
onto which MGM will piggyback its wagering product, offering MGM the exclusive right to offer in-game wagering for the AAF’s first three seasons.
The plot thickens when you hear that the AAF plans to require its players to don wearable devices that track their movements in minute detail,
allowing MGM’s oddsmakers a better read on setting betting lines and potentially opening up unique in-game betting markets for which MGM will be the only show in town.
The plot thickens even more when you hear the AAF talking about how the volume of wagers placed on
individual players could affect how much that player is paid, i.e. players that generate large betting volumes could find their pay packets growing in tandem.
TV producer Charlie Ebersol, one of the principals behind the AAF, told AdAge that the new league was “not a gambling organization,”
but “because of the type of data we can create and the manner in which we can capture it,
we can provide the information faster to MGM and our end users than anyone’s ever been able to deliver it before.”
In August, MGM signed a deal with the National Basketball Association to use league-supplied data in crafting its NBA betting markets.
Financial terms weren’t disclosed, but the only exclusivity was in MGM being allowed to describe itself as the NBA’s ‘official partner,’
which left many observers questioning why MGM would splash out the alleged millions it took to secure this right.
