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Buffalo Bills Announce Deal with Neighboring Seneca Nation to Serve as ‘Official Casino’

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Staff member
Jan 14, 2008
The Buffalo Bills announced on Friday that they have reached a sponsorship agreement with a nearby tribal gaming community, a move that’s establishing a trend among National Football League teams to partner with casinos.

Seneca Resorts and Casinos will serve as the “Official Casino of the Buffalo Bills,” the team ownership group, Pegula Sports and Entertainment, said in a statement. The Niagara Falls-based tribe owns three casinos and resorts in the western part of New York.

As part of the sponsorship, the two companies are teaming to give away a motor coach and a pair of season tickets for 2020. The tribal gaming company also will receive naming rights to the radio broadcast studio based at the team’s headquarters.

Two days ago, the Green Bay Packers announced they signed Oneida Casino as its official casino sponsor. Packers officials said it was a “first of its kind” arrangement after the league made changes to its policies regarding casino partnerships. However, last year, the Dallas Cowboys announced a similar agreement with an Oklahoma tribal casino.

Back in January, the NFL picked Caesars Entertainment to serve as the league’s official casino sponsor. The league announced earlier this month that it reached an agreement with Sportradar to provide real-time official data to Sportsbooks in the US and across the world.

No Book Promotion
Last month, the Seneca Nation announced its intent to offer Sports Betting at its venues. Tribal casino operators are allowed to offer Sports Betting in New York, which allows the Sports Betting at its four state-licensed casinos.

Earlier this month, the Oneida Nation unveiled Sportsbooks at its two casinos in the state, with Scientific Games managing the betting operations.

Last year, the NFL’s team owners agreed to allow franchises to sell partnerships with casinos, including offering deals for naming rights. However, currently, casinos cannot directly promote their sportsbook as part of the arrangement.



Staff member
Jan 17, 2008
yep, it seems a lot of football leagues are teaming up with casinos!!