As U.S. iGaming goes live, casino companies turn to consumer insight
16 April 2014
(PRESS RELEASE) --The results produced by the online gambling launch in New Jersey prompted mixed industry reviews resulting in many industry experts, like Morgan Stanley, downgrading their predictions and estimates. With regulatory hurdles largely overcome, the industry recognizes that it now needs to focus more on the player to adjust its propositions to the demand and increase the customer uptake.
New Jersey, being the first significant state to allow online gambling, is considered to be a test bed for the iGaming efforts in the country. It is the first time that online gambling is offered on a large scale to consumers, and the results are watched closely as they will provide significant information on consumer behaviour that should drive the iGaming strategies forward.
To respond to that demand for players' insights, GiGse, North America’s largest and most established event fully focused on regulated iGaming (July 14-16, San Francisco, CA), is announcing the addition of a dedicated consumer focus to its ...........................
Read the entire article here
16 April 2014
(PRESS RELEASE) --The results produced by the online gambling launch in New Jersey prompted mixed industry reviews resulting in many industry experts, like Morgan Stanley, downgrading their predictions and estimates. With regulatory hurdles largely overcome, the industry recognizes that it now needs to focus more on the player to adjust its propositions to the demand and increase the customer uptake.
New Jersey, being the first significant state to allow online gambling, is considered to be a test bed for the iGaming efforts in the country. It is the first time that online gambling is offered on a large scale to consumers, and the results are watched closely as they will provide significant information on consumer behaviour that should drive the iGaming strategies forward.
To respond to that demand for players' insights, GiGse, North America’s largest and most established event fully focused on regulated iGaming (July 14-16, San Francisco, CA), is announcing the addition of a dedicated consumer focus to its ...........................
Read the entire article here
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